Which direction are they going?

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Seats along the central aisle are naturally the most attractive, as this is where the flow of visitors flows. The aisles leading to the emergency exits should also not be neglected, as they are also wider and appear more airy. Generally, the walking directions in the halls should be taken into account, as visitors usually flow through the halls according to a certain pattern. If you can determine the walking direction, choose a seat on the right side, in the direction of travel, as 80% of visitors turn their heads to the right when strolling through the aisles. This means that more attention will be drawn there than on the left side. Try to stay in the inner circle and avoid occupying a new zealand phone number data stand at the edge, as the further out you are positioned, the fewer walk-up customers will find your way. Don't hide at the back of the hall. Opinions differ on the advantages and disadvantages of seats near restrooms or restaurants. For one thing, the visitor frequency is high, but who has the time or inclination to get drawn into a consultation on the way to the bathroom? Strolling around with a roll in hand and looking at the exhibits might be more manageable, but even then, people are usually not ready for conversation.


The triangle rule
On the hall plan, form a triangle from the main entrance to the opposite wall. You'll see that there are blind spots directly to the right and left of the main entrance that are only minimally flooded by the flow of visitors. While seats directly at the entrance may look attractive, they should be used with caution due to the triangle rule. In addition, visitors enter the hall wanting to get an overview first and are attracted by the main magnets in the hall. By then, the first stands to the right and left are usually already behind them without them noticing. Small stands in particular are ignored. The ideal choice would be a corner stand—on the right, as people walk in—at an intersection in the central aisle.