Search engine marketing costs: organic versus paid

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Google doesn't charge you per click for clicks on your organic rankings. SEO is designed to improve precisely these positions.

However, if you run Google Ads , you pay Google a fee per click (with a few other Google ad formats, you pay per reach or view). Therefore, the term CPC (cost per click) is often used in this context.

This also inevitably results in differences in the cost analysis.

You can evaluate how expensive certain keywords are using keyword tools like the Google morocco phone number data Keyword Planner . The planner gives you a forecast of how competitive the keyword is: low, medium, or high.

For highly competitive keywords, you can expect higher click prices. High competition boosts CPC, which naturally pleases Google.

You, on the other hand, have to look at the extent to which you are willing or able to match these prices in order to outdo your competitors.


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Because nobody clicks on entries that are dead files somewhere at the bottom of the Google search.

In the Keyword Planner, you can also see approximately how much you need to invest per click to appear in the maximum four ad positions above the unpaid search results.

Your final cost per click is also determined by your campaign's Quality Score. If you'd like to learn more about the individual factors, I recommend checking out this article:

Fight for the best positions: What to do without an ad position in Google Ads?
The costs for Google Ads are therefore largely determined by the search volume and CPC of the keywords that are important to you.

The next question is what you, as an advertiser, are willing to invest. But it should also be clear that you're unlikely to win big with 5 or 10 clicks a day.