Internal image
This is the name of one of the components that reflects the internal policy of the company.There is a common misconception that the employer's reputation does not affect anything. But often employees become disseminators of opinions about the company. They show the company's background, attracting or repelling potential clients depending on the information they disseminate. Moreover, such opinions are much more trustworthy, since they are announced during informal communication. This is why any manager of an organization should strive to form a positive internal image. The internal reputation of a company has several important components. Let's take a closer look at them.
The image of the leader. This includes his personal qualities, appearance, style of managing the company, and so on.
Employee behavior. Culture of communication within the organization, communication with clients.
Corporate culture. Generalization of psychological and social ireland cell phone number list climate, working conditions, salary level.
External image
Shows the attitude towards the target audience. In this case, the target audience, in addition to consumers, is considered to be investors, partners, government agencies, etc. To form a positive image, it is necessary to work on a number of conditions:
Creating a corporate style. Allows you to distinguish your company from its many competitors. The style includes corporate colors, logo, and symbols. It is used in the design of retail outlets, representative offices, websites, product packaging, and so on. The style can also be extended to the clothing of the organization's employees, corporate souvenirs, and so on.
Charity. It quickly creates a positive image in the eyes of the media and the public.
Building a business reputation. This is especially important for cooperation with government agencies, investors, and other companies.
Improving quality. Creating a positive image is impossible without providing consumers with quality goods or services. Therefore, this point requires special attention.