A sales email marketing campaign is nothing without a good list of email subscribers.
While you may already have an email list of people who have purchased products from your business, that’s not enough. You need to go above and beyond to get the most out of email marketing.
That’s why you need to have a mailing list made up of people who will actually enjoy hearing what you have to say . That way, your content, discounts and news will be incredibly useful to them. And to your sales.
But how do you build an active and engaged email list? It’s definitely NOT buying a mailing list. Instead, focus on this:
Use targeted pop-ups : Go for pop-ups that are triggered by a shopper’s location, browsing habits, or cart size;
Add value to your lead’s interests : offer free eBooks and guides on topics relevant to what they’re looking for. This will provide them with solutions and prepare them to move through your sales funnel;
Simplify your sign-up box : Would you give out croatia mobile database addresses, phone numbers, and ages to join an email list? No – and you’d think about how bureaucratic the company’s purchasing process is. Simplify it!
2) Create short and direct subjects for your sales marketing emails
Most people open emails based solely on the subject line. And personalized emails are 22% more likely to be opened .
So this proves that subject lines are extremely important to the success of your sales email marketing campaign.
However, statistics also show that it’s not just the content that deserves attention : the number of characters used does too. In fact, email subject lines with 6-10 words are those with the highest open rate.
Another statistic that works well to your advantage is that subject lines with a sense of urgency or exclusivity give 22% higher open rates.
3) Choose the right time to send sales marketing emails
Timing is everything when it comes to the success rate of your email marketing campaigns.
You are certainly looking for a better open and click rate , so choosing the time wisely is an element you should focus on.