3. Share social media resources and tools company-wide

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The Grammarly support team demonstrated how impactful it can be when teams outside of marketing take ownership over certain aspects of social. After starting to use Sprout’s Smart Inbox to perform customer care functions, Grammarly reduced their average time to first response by over 80%. Even with teammates across time zones, their internal collaboration was much smoother.

“We love the team Conversations feature [in the Smart Inbox]. If someone working out of Kyiv isn’t able to solve an issue by the time they log off, they can leave a note. Then, the Vancouver team can pick it up and continue the conversation with all the necessary context.” – Emma Hanevelt, Grammarly, Social Media Insights Analyst

Streamlined tech stacks lead to an improved, uninterrupted customer experience by empowering marketing and customer care teams to respond swiftly and delegate tasks clearly, without clicking through algeria phone number data multiple tools. This also prevents headaches and collisions internally, and preps your team with all the intel they need to provide best-in-class support to your customers. With the right integrations, it’s like having a vacuum, a mop and a dry duster all in one.

For example, Sprout’s integration with Salesforce consolidates touchpoints between social media and your CRM to give you an in-depth understanding of your audience, and makes it easier to respond promptly to incoming messages. The intelligent case routing feature improves agent productivity through automated case creation and routing. Which ensures that inbound messages reach the right agent—right inside of Salesforce. The integration enables you to respond to customers faster and come up with better solutions to meet their needs.