Source: Ministry of Internal Affairs and Communications Information and Communications Policy Research Institute / FY2022 Survey Report on Information and Communications Media Usage Time and Information
Behavior Social media is used not only as a communication tool but new zealand number for whatsapp also as an information gathering tool, but the use of SNS in business can be broadly divided into "organic operation" and "social advertising." Let's take a look at the characteristics of each and the most representative SNS.
What is organic management?
Organic management is a management method in which information is sent out through your company's account in the same way as general SNS usage. You
can freely send out what you want to say, but in reality, if you directly promote your products or services, there will be little interest. Rather than aiming to directly connect it to a contract, it is better to use it as a "place to promote" your company or products. By giving the impression that "this account is a place where you can get useful information," you can foster trust in your company and products.
Another feature of SNS is that it is easy to get a response from users because of the ease of sending out messages. Since it is a statement made by the company, not by the operator, it is important to organize the management stance of your company's account, including a response scheme for when there are reactions or inquiries from users.
Social ads are ads delivered to various SNS platforms such as Facebook and X (formerly Twitter). In
organic operations, content cannot be seen unless users follow you or select you as "recommended" on the platform. Social ads can be targeted by user attributes and behavioral history, and ads can be displayed on their timelines. Most SNS now support social ads. It
is a good idea to understand the characteristics of each platform and choose one that is more likely to be recognized by your company's potential customers.