Dynamic Search Ads - SEMrush - Copies

[Irfanabdulla1111]

If our website is well categorized, as is the case with PC Componentes, it will detect the categories of headphones available.

We would only have to choose which ones interest us and add them.

We are going to follow this procedure, look at the previews that we are generating.

There you can see what your dynamic ads will look like

A good recommendation is to have each ad group for a category of headphones, as performance between them will likely vary and we can then adjust bids based on several factors.

Another alternative option to categories, and also very interesting, is to choose which URLs we want to position based on the page title or the content of the URL.

If we know that all headphone pages contain "/headphones/..." in the URL, we can use the condition "URL contains headphones".

It's that simple, since in the case of PC Componentes there are product sheets that do not include the word headphones in the URL, it should be discarded.


Dynamic Search Ads - Settings - Alternative Option
We save and continue.

Creating Ads
Next we are given the option to create a new ad, although Google recommends having at least three.

We created them.

Here is a sample one I just created:


Dynamic Search Ads Example
We save and continue.

Ideas for creating ads
There is a SEMrush feature that I really like and that I often use when I want to get ideas for copies.

Simply type the term you want to get ideas for into the search box above.

In my case I entered "buy iPhone" and these are the payment results I get:


This allows me to get inspired to focus my copies, knowing exactly which ones the competition is using and managing to differentiate myself from them.

If you haven't tried it, I definitely recommend it.

Summary
Now all that's left to do is let the campaign run and keep track of it.

See if it converts or not, which categories perform best, adjust bids, ...

And something very important: Negative.

There may be many searches that are not relevant, so we should periodically review the search email list singapore terms.

It is very important to periodically negate Adwords DSA campaigns, otherwise we may be appearing for irrelevant searches.

Conclusion
And that's all!