Let your Instagram target audience fuel your growth

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Use Sprout’s Listening tools to discover trending conversations in your industry and about your brand. This will help you identify some of the most active conversations that you can participate in. You can either join in on existing conversations or create a new post to spark engagement.

Sprout Social Listening Engagement report showing a comparison graph for different types of engagement
5. Create content that matters to your target audience
Engaging your Instagram target audience is all about car owner data creating content that resonates with them. And the best way to understand what they like is by looking at your analytics data.

Find out what types of content get the most engagement so you can understand what resonates with the audience. Use this information to fine-tune your strategy and develop more engaging content.

Look beyond the native Instagram analytics and use Sprout’s Analytics tools for deeper insights. These tools will provide you with a post-level breakdown of your content performance. You’ll be able to filter the report to narrow down the metrics that matter to you. You can then use these insights to understand the types of content that matter to your target audience so you can create more of them.

Post-wise performance report on Sprout Social Analytics with a window showing an option to filter by different metrics
Instagram marketing success starts with understanding and appealing to your target audience. And Sprout Social offers a suite of tools that you can use to discover and engage your target audience on Instagram. Try it free for 30 days to see how it can take your strategy to the next level.