Why Banner Pop-ups Should Be Included in Your Growth Strategy

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This type of pop-up window commonly appears on pages once the platform recognizes a user who has hovered over the Close Tab button and is supposed to keep them on the page for an extended period of time.

If you want this popup to be successful, you need to offer something that will canada mobile database keep the user from leaving the page. That’s why it’s also commonly known as a retention popup. However, achieving this goal is not easy, as you will usually need to offer a special discount or freemium content to keep the user engaged.


Stationary banners
Finally, the last alternative we will consider are stationary banners. These banners are commonly displayed at the top of the page and are used to showcase some advertisements.

They are usually large and conspicuous, which can be annoying for some people. However, savvy marketers can find ways to make them as intrusive as possible so that it doesn’t impact the user experience.

One of the best ways to do this is to keep content related to their website, such as lead magnets or other relevant calls to action.


Although Google is very against mobile pop-ups, you shouldn't eliminate them from your digital content strategy.

So let's take a look at the top five reasons why you should include pop-ups on your website.

Getting attention
You must never forget that people’s attention spans are extremely short, which means they can miss important information on your website. You can prevent this by delivering these key messages through pop-ups.

They draw the eye to what is most important
Most website visitors know that pop-ups indicate something important and should pay attention to it, so they usually take the time to analyze what the banner is saying instead of immediately forgetting about it.

They are universal
In the past, if you wanted to use pop-ups, they would clog up the user's desktop and prevent them from using the website for what they intended. However, these days, you can program certain triggers to display the pop-ups you want at the right moment in the user experience.

They keep the pages clean.
A critical element that is gaining more and more importance is the aesthetics of the website. Nowadays, it is crucial to create visually appealing interfaces that prevent users from leaving the page due to visual noise. This makes it difficult to display special messages without breaking the website interface, so adding pop-ups can sometimes be highly effective and necessary.

Increase conversions
The main reason most people use pop-ups is because they have been proven to increase website conversion rates. On average, they convert up to 3% of visitors who see them, but the best pop-ups can increase this rate up to 9%.