@Maymah is an influencer whose content focuses on fitness training and modest gym outfits. She responds to her followers’ comments in almost every post, driving further engagement.
Maymah responds to follower comments on her post to drive engagement on Instagram
Speaking of loyalty and community, authentic influencer marketing is a chinese student data great way for brands to create long-term relationships online—both with influencers and their followers, benefiting everyone involved. How does this work?
Influencer authenticity, by association, builds brand authenticity. When the influencer’s followers feel aligned with the influencer’s values and see them as being authentic online, they feel more inclined to trust what they say. And if the influencer vouches for your brand, their followers will want to create a relationship with you as well, all based on the influencer’s word.
Be sure to live up to expectations by engaging with your influencer’s audience online when and where it feels appropriate to do so.
Enhances brand reputation
Influencer marketing and authenticity in content creation go hand in hand. You can’t have authentic social content without an authentic influencer and vice versa. Partnering with the right influencers can positively impact your brand’s image and reputation, especially if your brand values align with the influencer’s values. This kind of alignment will help both the brand and the influencer create content that feels meaningful
For example, if you work with an influencer who values sustainability just as much as your brand, you’ll be able to enhance your brand reputation with their followers through a strategic partnership. If your brand doesn’t feel the same way about sustainability, however, your partnership won’t resonate with followers.