Providing more impactful Instagram customer service

[shaownhasan]

“Good” service goes hand-in-hand with having a pulse on customer questions, comments and concerns.

This becomes challenging when people use Instagram to vent their frustrations instead of talking to you. Instagram social listening ensures that you never miss a @mention. It also helps you track posts containing branded keywords. So you can stay on top of customer service conversations beyond your direct call-outs.

That way, you can respond swiftly and step up your social student data media customer service efforts.

Instagram collab post from user @thekyledake and sharkbanz fishing, showing a man holding a fish head and a comment expressing frustrations about losing $75 every time the sharkbanz product breaks, and a response from sharkbanz fishing providing a solution to the problem
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This could be a game-changer, with nearly three-quarters of consumers expecting a response from brands on social within 24 hours or sooner. The 2025 Sprout Social Index™ also found that consumers say companies should make personalized customer service their #1 social media priority.

Discovering meaningful customer content to promote your brand
Your customers are your best marketers. Listening can clue you in on valuable content and social proof you can promote yourself. This might include: