A Study of Healthy Tea Consumer Experiences

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There are five main consumer categories in the Chinese health tea market: bottled tea, tea powder, solid paste, tea bag, and on-site brewing. Tea bag is more popular among consumers, accounting for 45.9% of consumption. Health tea has a wide consumer base, and the categories are becoming more and more diverse. Each category has its own vertically divided products, such as tea bag can be divided into mass healthy tea bag or tea bag with hanging ears. The health tea industry has a variety of products and shows a tendency to diversify.

Among the healthy tea consumers, women account for the majority, and nearly half of the respondents are aged 36 to 55 years old. The main audience of healthy tea is still the middle-aged and elderly. At the same time, 37.6% of the respondents are in the 25-35 age group, which is the young user group, and 48.8% of the young group said that their sweden number data willingness to consume will increase in the future, and the young user group is gradually becoming an important force of healthy tea consumers. With the popularization of health culture and the rise of new generation consumption power, the trend of young users is inevitable, forcing healthy tea merchants to innovate brands, products and services to cope with the changes in the market.



At present, the top 3 tea bag brands among Chinese consumers are Tongrentang, Fumingyuan and Yijiangnan. Among the many tea bag companies, the leading companies represented by Tongrentang have many categories and high popularity; the companies focusing on flavored tea drinks, represented by Yijiangnan and Haoshangni, have high sales volume and high verticality of single products; the new brands represented by Chali aim to develop the youth consumer market by specializing in triangular original loose leaf tea bags, and their field of healthy tea is also developing rapidly.