Transforming existing traditional organizations into a social business requires a long-term vision and approach. The right corporate culture, top management involvement and integrating social media activities with the corporate objectives are three key success factors. This article provides 20 tips that can help an organization transform into a social business called the 'Social Guru'.
In my previous article I gave an explanation about social business: the next step of social media. A social business is a people-oriented organization that creates value for and with stakeholders within its own network and the digital ecosystem and ultimately makes more profit itself. This means that customer interaction in social business is the property of everyone in the organization.
The reality is that many organizations have not yet adopted social media as a means laos telegram data to contribute to their business objectives. This is also evident from the 'Social Media Update 2012' by Jungle Minds, which will soon be published on Frankwatching. This study (n = 436) shows that 55% of organizations in the Netherlands fall into the so-called 'Social Junior' category, see the social readiness model below . Only 1% is a 'Social Guru', which represents a social business.