Providing users who access an online store with a personalized and engaging browsing and purchasing experience is essential to improve the performance of the e-commerce itself, both in terms of revenue and audience loyalty .
After all, the goal is as simple as it is ambitious to achieve: to equip the online shopping experience with the components and particularities that distinguish, on the contrary, the offline experience .
This is how web personalization allows you to shape the communication and offer of the vietnam mobile database online store as a good salesperson would do at the point of sale .
What about web micro-customizations? They intervene at the most strategic moments and points to reassure and support the user in the navigation and purchasing process .
These are small SMS messages that are often displayed, as expected, in the most prominent sections of the store such as the product sheet or the shopping cart page .
But how do you get the most out of micro web customizations?