Digital strategies
CRM , CDP , DMP and more: the marketing technology market is constantly in turmoil.
Faced with post-modern consumers, who are increasingly informed, aware, hyper-connected, but also disenchanted and elusive, brands cannot do without their in-depth knowledge and their ability to supervise each phase of their customer journey .
Data and insights thus become strategically relevant to orchestrate taiyuan mobile number database the decision-making process of customers and prospects , but the right technological contribution is needed to make them actually useful and usable from a data-driven marketing perspective.
The martech sector offers many solutions capable of meeting the most diverse needs in terms of data collection, organization and activation.
For this reason, it is common to oppose them in this way, forgetting, on the contrary, how their integration can be a real added value for our strategy .
In today's article, we have chosen to focus on CDPs and DMPs , trying to capture the added value that comes from their integration.