In addition to SoMoCo, other topics were of course also discussed during the ESOMAR Congress. For example, Google Consumer Surveys predicted that in the future, people will think very differently about privacy. Personal information will be shared much more easily. We can already see this with the younger generation. They share personal data much more easily, but only when they want to (so after permission) and if there is something interesting in return (it must yield something).
The synthesis of data from a multitude of internal and external sources also canada telegram data emerged as a future development. This is where we actually come to the idea of Big Data, which is also very topical in the research world. There is already so much information available that it is not always necessary to carry out new primary research. The trick is simply to unlock and analyse all that information in a manageable way. And to filter out the right insights.