From paid to earned media
As I mentioned at the beginning of this article, Facebook is not a philanthropic institution. While every brand and marketing manager dreams of that social gold – the so-called earned media – there must first be investment to achieve it. A brand’s fan page on Facebook is, just like a website, a form of owned media .
But to build your fan base and cash in on those coveted owned media, you will first have cambodia telegram data to alert existing and new fans to the existence of your Facebook page. For this, you will have to invest in paid media as a brand : Facebook advertisements . Here too, the comparison with major rival Google is striking: to alert visitors to your website in the (free) search engine, you as an advertiser cannot do without Google Adwords.
In the second part of this series of articles about Facebook advertising, I will delve further into the various options that Facebook offers advertisers to reach their target audience on the most popular social network in the world.