To fully understand the importance of identity resolution-based marketing strategies, it may be worth taking a step back.
The elimination of third-party cookies has been repeatedly considered a watershed moment in the world of advertising : third-party cookies have been the backbone of digital advertising for decades , a highly relevant element for creating effective and personalized campaigns by coordinating content, delivery methods and frequency with user preferences.
In particular, what has been at the heart of the success of this advertising afghanistan mobile database model for years is the ID Cookie Matching , which allows (or perhaps better, has allowed) the creation of conversion maps between the Cookie IDs of a brand's properties and the Cookie IDs of the AdTech platforms on which the campaign was to be broadcast.
If you think about it, this is precisely the case of retargeting campaigns , which, together with the aspect related to optimizing the frequency of ads and measuring the results of campaigns, represent the most difficult challenge terrain where the world of digital advertising will be put to the test.
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