Digital strategies
Potential effects on the economy, health, the world of work, society: we now hear about generative AI on a daily basis and everything suggests that interest in this subject will intensify in the months to come.
A study conducted by McKinsey (“ The Economic Potential of Generative AI”) in June 2023 shows that up to 75% of the value that the use of generative intelligence could offer is directed towards four areas, including marketing and sales.
Ability to generate creative content, support for customer interactions, but bahrain mobile database not only: let's try to better understand the real impact that generative AI can have in the relationship with the customer.
But let's proceed in order.
Generative AI: What it is and why it matters
Trending Customer Experience: Evolution in the Name of AI
Beyond Content: Generative AI and Customer Experience
Artificial intelligence and customer experience: generative or conversational approach?