Seven marketing automation workflows that help increase efficiency

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There are effective marketing strategies to increase sales by expanding the reach of marketing campaigns and increasing brand awareness. But great marketing teams also strive to achieve all of this without increasing their workload. The answer is to leverage marketing automation workflows.

Whether you choose automation to increase engagement, reduce cart abandonment, or inform potential customers about special offers, events, and news, automation can reduce repetitive and time-consuming work for your team. It can dramatically streamline how you reach your target audience and help you build a great customer journey on autopilot.

What are marketing automation workflows?
A workflow is simply a sequence of activities aimed at achieving a specific goal.

Automating parts of any workflow can save significant time and money. Marketing automation workflows involve using software to perform certain tasks, such as sending a thank-you email to customers who have made a purchase.

Additionally, social media automation plays a vital role in streamlining marketing efforts, ensuring consistent posting schedules, and effectively engaging your audience. With the growing popularity of platforms like TikTok, it is essential to utilize automation tools that make tasks like finding people on TikTok , managing content delivery, and analyzing performance metrics easier.

Most companies use some form of email campaign to increase conversion rates . Setting up a marketing automation workflow can have a significant impact on sales because automating tasks within an email marketing strategy can be time-saving and efficient. This can free up your marketing team to focus on what they do best, designing a great customer journey, rather than on individual, repetitive tasks.

Instead of copying, pasting, downloading, and sending data across multiple devices, automated workflows can bring it all together on a single machine. Teams can use remote access to the device to ma poland mobile database nage that machine or fully automate synchronization between their devices and a single source of truth.

Marketing automation workflow setup
However, handing over responsibility for even the most basic program tasks means knowing your customers and business inside out.

Segmenting your email list by purchasing habits, average spend, location, and demographics can help you tailor the content each customer receives. Knowing your consumers’ habits and interests allows you to predict their future purchasing intentions and better target your emails.

If you’re a B2B software company, some customers will have the skills to install the software themselves. Other audience segments will need you to access their system with remote device management software to install it for them. This is important to know: your sales team needs to know what the customer needs, and customers need messages that are tailored to their needs.

You can also use automated workflows to customize a series of emails tied to specific customer actions. You can set up a message offering a new customer discount that fires every time a customer browses but doesn't purchase or abandons their cart. You can also send welcome and thank-you messages when a customer signs up or makes a purchase.

Automated follow-up emails like this always work better if they are personalized, such as displaying the customer’s name where appropriate. Including a clear call to action is also beneficial because it is clear what customers should do next.