There are 3 types of emails that we can use. This classification allows you to categorize every email you have ever sent.
The first is transactional emails. :
Invoices
Receipts
Login credentials
Billing Notifications
Cancellation requests
Etc.
While transactional emails tend to be very pakistan phone number list dry, there is no reason to keep them that way. You can brand these emails to suit your business, congratulating customers on their purchase in the best way that fits your branding choices.
The second type of email is Relational Email, and it is usually:
Weekly newsletters
Contents of emails
Product updates
Anything designed to develop your relationship with your subscribers
Relational emails are a great way to remind your subscribers and customers how amazing you are by providing free services.
The third type of emails are advertising emails:
Drive immediate sales and qualified leads to your sales team.
Often written by your figurative leader or whoever it is.
For example, our promotional emails are written from Vladimir and even sent from him, although we have our copywriters doing the actual writing (he's a seriously busy man).
So transactional, relational and promotional emails will be the category that all your emails fall into. From there, depending on whether you send the email manually or automate the sending of the email, you will classify them as email blasts and follow-ups:
Email newsletters:
Sent manually.
Most of your promotional and relational emails.
Typically sent to your "Master List" of email subscribers.
Sent to everyone NOT participating in the automatic follow-up campaign.
Anything that is particularly time-sensitive.
Follow-up emails:
Not sent manually.
Every email transaction, welcome series, delivered series, incoming series, etc.
Anything that doesn't make sense to send manually on a regular basis.
It is safe to send 3-5 emails in a row.
Measure campaign engagement to learn how many emails are best to send to your list and segments.
Note: If your email provider allows it, create a 3, 5, and 7 day welcome series to see which series generates the most participants and subscribers.