Of all the hundreds of acronyms and abbreviations on social media, the one that confuses me the most is KPI.
Perhaps it's because the phrase "key performance indicator" always sounds like you need to put on a suit before giving a Powerpoint presentation.
But when you break it down, it's actually quite peru phone number list simple. A KPI is just a way of saying, "This is something that's important enough for me to focus on and measure."
Essentially, social media KPIs or social media metrics are what matters most to your business. They are goals and benchmarks that will help you determine how well your campaigns and strategies are working.
Social media KPIs can be the level of engagement or shares you receive on your social media channels. You can also track referrals to your website via social media or conversions when visitors land there.
In fact, there are so many different KPIs that it can be difficult to stick to them all. In this article, we’ll look at the different social media metrics you can focus on, with a brief explanation of each and how to measure it.