Pre-Christmas news from the world of PPC and online marketing

[Dimaeiya333]

Discover the latest pre-Christmas trends in the world of PPC and online marketing, which we bring to you in our December article.
If you're interested in PPC and online marketing, you'll be interested in what happened in this field in December. In this article, we bring you an overview of the most interesting news that you shouldn't miss.

Reality TV stars use AI in Christmas campaign, targeting foreigners
Bezrealitky took an unusual and innovative approach in this year's Christmas campaign, entrusting the creation of the campaign's visuals to artificial intelligence AI . This AI was tasked with creating visuals th paraguay mobile database at would be internationally understandable and would appeal especially to foreigners living in the Czech Republic. As the end of the year approaches, the demand for housing from foreigners is increasing, while the interest of Czechs in real estate is decreasing.

This innovative campaign targets different nationalities, not just traditional groups such as Slovaks, Vietnamese or Ukrainians. Germans, Poles, Spaniards or Britons are increasingly choosing to live in the Czech Republic. In this way, Bezrealitky responds to the dynamics of the changing real estate market and uses modern technologies to communicate with a wide range of customers.

WhatsApp adds account switching and new group audio chats
WhatsApp has announced two new features that it is working on. The first improvement is the ability to switch between alternative accounts directly within the app, eliminating the need to repeatedly log out and log in. This new feature makes life easier for users, who can easily and quickly switch between their accounts without unnecessary effort.

The second major update is group audio chats, which bring a new dimension to group communication. This feature allows anyone to join a group audio call, which enhances spontaneity and interactivity. In this way, WhatsApp responds to the needs of users who want a flexible and seamless communication platform. These updates show that WhatsApp is constantly striving to innovate and bring new features that enrich the user experience.

Google Ads: New multi-format ads for video reach campaigns
New multi-format ads in Google Ads offer advertisers a broader reach on YouTube with in-stream, in-feed and shorts ads. VRC (Video Reach Campaigns) leverages bumper ads, skippable in-stream ads, non-skippable in-stream ads, in-feed ads and Shorts to effectively reach a wide range of viewers. The three different ad formats are proving to be an effective tool for maximizing brand exposure while reducing CPM (cost per thousand views), creating more effective video reach campaigns on YouTube. This new initiative from Google Ads highlights our ongoing commitment to providing advertisers with innovative options to achieve the best possible digital marketing results.