3 new features of Google Discovery ads

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New updates to Google Discovery Ads have introduced new features that help brands stand out on our most engaging ad spaces.
Google says some brands are seeing a 94% increase in lead generation revenue with a 28% year-over-year increase in return on ad spend.

New updates to Google Discovery Ads help brands stand out i luxembourg mobile database n the most popular ad spaces , including:

Sources of products that spark audience interest.
Product-level insights and data-driven attribution.
New product layout and resources
New, engaging layouts and product feeds will capture the attention of advertisers. Advertisers can leverage different layouts, such as squares and carousels, to create more effective and engaging ads.

This feature allows advertisers to show products to consumers based on their intent and interests. Sellers can use lifestyle images and short text from their Google Merchant Center catalog to show more relevant ads.

Google says that in early tests, including product channels in Discovery ads with lead generation or sales goals can lead to 45% more conversions on average at a similar cost per action.

Updated measurements and reporting
Advertisers can also use product-level reporting to track the performance of their Google Merchant Center catalog items in product feeds based on metrics like clicks or impressions. This means that if retailers choose to promote a diverse range of products, they will be able to see which product types are generating more interest from customers and take appropriate business actions.

Clearer information about campaign performance
Discovery advertisers will gain more accurate insights into the performance of their campaigns on Google through data-driven attribution (DDA).

DDA attributes conversions based on how individuals interact with your ads and uses data from your account to identify which campaigns are having a significant impact on your business goals. This information is then great to use in combination with automated bidding strategies like conversion rate to drive even more conversions.

Google estimates that advertisers who switch to attribution based on data from other attribution models generally see an average 6% increase in conversions.

Conversion Boost Experiments
Google has introduced Conversion Lift Experiments to accurately assess campaign effectiveness. It is one of the latest measurement solutions that allows advertisers to determine incremental conversions based on geographic location or users.

For advertisers advertising through Discovery ads or video call-to-action campaigns, you can use location-based conversion lift to measure impact together. Contact your Google account representative to find out how you can participate.