The GDPR requires greater transparency in the handling of data

[Shishirgano9]

The General Data Protection Regulation requires you to inform your contacts at any time about what data you have stored about them. The rule here is, more transparency leads to more trust. And a trusting relationship with your contacts is extremely important in marketing.

The GDPR contains the “right to be forgotten”
Adhering to this rule is simply a matter of “cleaning up” your vnpay database database. After all, why invest time in contacts who don’t want to communicate with you? Instead, you can use it for the leads and customers who are genuinely interested in what you have to offer.

According to the GDPR, you are obliged to have a legal basis for processing personal data
Purchasing mailing lists is a thing of the past with this regulation. But this also has a positive side. If you have to have the legal basis for every contact, these are most likely the people who are interested in your offer. This way you establish qualified contacts and improve your email deliverability.

All of these aspects make it clear that the GDPR is having a positive impact on the methodology of inbound marketing, or rather, modern marketing, and should definitely be seen as an opportunity . And for all companies that are already moving towards inbound methodology, but are perhaps not quite ready or able to do so, the need to comply with GDPR could be a turning point. Namely, to conduct modern, friendly and helpful marketing. An opportunity to grow better.