Checklist: Tips for Writing Successful Text Ads and Ad Extensions

[Shishirgano9]

To create the most effective ads possible, you should pay attention to the following points:

emphasize your company's unique selling points
Include emotions, exclusive offers, prizes, star ratings or limited-time promotions
Include questions
Use keywords or long-tail keywords
Calling customers to action with verbs and CTAs
Try tests with different messages
Search and optimize texts for errors
Use numbers and symbols for visual interruptions
Align landing pages and ads with each other
The fact that ads and landing pages are coordinated in gcash database terms of content helps with recognition. In addition, coordination is also essential so that an ad is displayed at all and the quality factor is good. In addition, this means that the cost-per-click bid (CPC) does not become extremely high.

In these two examples you can see some of the points mentioned above:

How do I create a successful Google Ads text ad on the search network?

In the example above, four so-called sitelinks are attached. Google counts these sitelinks as extensions of text ads . These are additional information, such as offers, reviews, callouts, snippets, location or telephone number of a company.

With sitelinks, your ad will be bigger and therefore more visible. You can set sitelinks so that they lead to very specific pages. This is useful, for example, if you want to advertise a specific or new product. In normal SEO, sitelinks cannot be set; they are selected automatically by Google.

If you pay attention to the above checklist, you will stand out from your competitors and the searcher will ideally stick to your ad.