Why is image customization so important?

[Dimaeiya333]

If you advertise standard images from the manufacturer like everyone else, it means everyone will see the same image across different brands, making it difficult to differentiate yourself from the competition.

When was the last time you searched for, say, “Nike shoes” and got albania mobile database a barrage of ads for the same shoes from different retailers? If you’re used to using the same standard images, try taking advantage of some of the new tools Google announced at this year’s Google Marketing Live event .

For example, later this year, advertisers can use the Product Studio tool, which instantly turns static images into engaging videos.

You can also use new generative AI tools, such as AI-driven image editing for product images from your Google Merchant Center feed.

Finally, try A/B testing standard photos against lifestyle images with the product to see what resonates better with users.

Misunderstanding campaign types and structure
As with any other type of campaign, structure can affect your performance.

With Google Shopping, there are essentially three different options when creating a campaign:

Performance Max (with feed)
Performance Max (feed only)
Standard Shopping
Each campaign type has its own advantages and disadvantages when it comes to Google Shopping. The key is to understand the differences in features, functionality, and level of control to choose the right campaign type for your goals.

As part of a regular Performance Max campaign, you have the option to add a feed as one of the assets, along with many others such as headlines, descriptions, images, etc.

This essentially means that your Google Shopping ads can appear on different types of Google inventory, not just the Google Shopping Network.

On the other hand, Performance Max feed-only and Standard Shopping campaigns focus only on showing ads on the Google Shopping Network.

Another important topic is the structure of your campaigns . It can be tempting to put all your products into one “All Products” ad group and close this topic.

However, this mistake can cost you a lot of wasted advertising money if you don't monitor the situation carefully.

If you've been working hard to have a well-organized and clean product feed, don't let that work go to waste!

A well-structured product feed will make your Google Shopping campaigns run much smoother by allowing you to control how and when certain products are launched.

How to start organizing products?
If you're not sure where to start, try grouping your products by category. This will give you more control over your ad lists.

If you know you have low-margin products or products you want to exclude from advertising entirely, make sure to exclude them when setting up your campaign.

Overlooking competitor pricing strategies
Google Shopping is a highly competitive channel, especially when it comes to pricing and its impact on ad performance.

Retailers who ignore their competitors' pricing strategies may find that their ads are not attractive to customers, leading to lower click-through rates and conversions.

For sellers who sell items in minimum quantities, lowering prices can be key. It's also important to analyze how your feed is structured, such as by displaying "price per quantity."

When you search for “wedding invitations,” the shopping results show a variety of brands with very different price points.