What is a buyer personal?

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A landing page is used to generate leads and is a special website that uses a form to collect information from visitors. A good landing page is aimed at a very specific part of your target group. This part is usually defined by a buyer persona.

Landing pages are indispensable for generating more leads. They are the sensible last step of every inbound marketing campaign. Ideally, the interested parties go through a planned conversion path. The landing page represents the end point of this conversion path. Therefore, the planning and design of a landing page should not be neglected for lead generation.


Customer Journey: Accompanying customer experiences in a structured manner.

starting point and completion of lead generation
Landing pages are always the conclusion, but can also 99 acres database be the starting point of your primary lead strategy.
Here is a typical scenario:

You plan a customer journey, optimized for your buyer personas. You offer your prospects a landing page to contact you.
This landing page should reflect the interests that visitors have developed. It forms an initial conclusion and rounds off the initial train of thought. In any case, it offers a conclusion. It is the goal of the lead campaign.
What your company has to offer on a landing page impacts the entire campaign journey :

It is conceivable that traffic to a landing page is generated via a blog post or an email campaign. You give leads new information to get them excited about a new e-book, for example.
Another option would be to address people via an ad that promotes an article or campaign. You can also generate even more leads quickly using targeted lead ads on Facebook.
How to generate more leads with Facebook Lead Ads.