Digital agencies are expected to have development expertise

[Shishirgano9]

At the beginning of the digital marketing era, early digital agencies were the most active in implementing measures in the area of ​​social media and performance marketing. This was confirmed by surveys of over 100 German agencies conducted at the time by the associated specialist group in the Federal Association of Digital Economy (BVDW) eV

That was and is logical: to advertise where people are looking for information and to lead them specifically to your own range of products or services.

Today, the services offered by digital agencies go much cash app database further: from consulting on technical basics, to the implementation of necessary software, to the planning and implementation of effective concepts and campaigns.

German companies demand individual concepts and expect a high level of implementation competence in digital marketing. Agencies (often only) meet this requirement by relying largely on specially developed concepts in the digital area. Positive feedback from customers suggests that digital marketing should continue to be anchored in companies' communication strategies in the future.

Quote from 2012 by Anke Herbener, then head of the Digital Marketing Unit at BVDW.

According to the BVDW survey mentioned above, agencies were already using digital marketing measures to acquire new customers (86 percent), for brand management and branding (79 percent) and for sales support (77 percent) in 2012. Other frequently stated goals were customer loyalty/CRM (64 percent) and customer care/support (50 percent).