Infographic Evolution of the web

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And this is where the magic of online marketing comes into play : it allows you to reach the right people at the right time . Through strategies such as SEO (Search Engine Optimization) , online advertising, content marketing, and social media, you can reach your potential customers while they are browsing the web, looking for answers or solutions to their problems.

But, for the transition from traditional marketing to latvia mobile database digital marketing to be possible, it was necessary to change the foundations on which business strategies were based. As we understand it, online marketing was made possible thanks to the evolution of the web and the way in which users interact with it . This evolution (or mutation) can be divided into three main stages: web 1.0, web 2.0 and web 3.0.

Web 1.0: The Static Web
In the era of Web 1.0, digital platforms were mostly static and one-way . Information was presented passively, and interaction was limited. Marketing in this period was all about exposure – getting your product or service in front of as many people as possible, not unlike traditional marketing. Strategies included pop-up ads and simple websites with static content, with no possibility for user communication and exposure.