Fundamental Principles of UX Design

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In 2009, American talk show host Oprah Winfrey started promoting Kentucky Fried Chicken (KFC)’s famous fried chicken. A simple mention of it caused a massive spike in KFC sales that day, proving the power of Oprah’s influence. A similar thing happened to Ellen DeGeneres 5 years later, when during the 2014 Oscars, she took an epic selfie with several celebrities using a Samsung Galaxy phone. This spontaneous moment became one of the most retweeted tweets in history and provided massive publicity for Samsung. The photo got 3,420,000 likes on Twitter.

These two events, which at first glance seem bulgaria mobile database harmless, significantly changed the world of digital marketing and the way brands relate to influencers and celebrities, giving rise to what is known as influencer marketing .

What is Influencer Marketing?
From Oprah Winfrey mentioning her love for fried chicken to Ellen DeGeneres’ epic selfie, the impact of social media influencers has proven to be a powerful tool for brands. This phenomenon, known as influencer marketing, has evolved significantly in recent years.

Influencer marketing is a form of marketing in which brands collaborate (directly or indirectly) with social media influencers to promote products, services or initiatives .