What should you remember to optimize marketing budgets?

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First of all, to plan a marketing budget that is tailored to the needs of your company, you should know the basic principle of effective marketing – strategy first, then action.

It is difficult to talk about a reliably prepared marketing budget if we do not base it on a previously developed marketing strategy .

First of all, you need to find out who your ideal consumer is, where singapore telegram data they spend their time, what their needs are (discover consumer insight), etc. The best source of such knowledge is, of course, marketing research .

Once you have this knowledge, you can start developing a brand strategy and then a brand communication strategy , in which , based on the psychographics and behavioral science of the target group, you will define specific marketing channels that your brand will use in its advertising activities.