What skills should an ideal marketer have today?

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According to a recent study by Chief Martec , the ability to understand marketing technologies is the second most sought-after skill in marketers.

important marketer skills – technology in marketing

Source: Chief Martec, 2023

Creativity came first and currently still beats technology in the category of skills expected in the marketing department.

The very fact that both of these traits, i.e. creativity and the russia telegram data ability to understand marketing technologies, are so close to each other in this ranking shows how diverse a modern marketer must be in their skillset.

To sum up:
Recent years have brought far-reaching technological changes in both everyday life and business.
As technology is developing very quickly nowadays, companies are investing more and more in martech to avoid being left behind.
The main goal that companies set for themselves when implementing new technologies in marketing is to increase its efficiency.
Technological changes in the organization go hand in hand with an increased emphasis on purely technical skills among marketing employees.