The next step is to develop the brand and its reputation

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Importantly, this is not the same as generating sales. The aforementioned sales, along with increasing market share, came only second.

First and foremost, marketing in the eyes of the CEO is to bring customers and do everything possible to ensure that they abandon the company's services/products as rarely as possible.

The third place on the list was taken by: staying “ahead”, standing out and growing faster than the competition. In other words, building a competitive advantage.

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Putting all this information together, we can conclude that from a new zealand telegram data CEO perspective, marketing should focus on 4 areas in particular:

acquiring and retaining customers,
increasing sales
staying one step ahead of the competition,
developing the brand and its reputation.
If you are a marketing director , for example, and you are trying to prove the value of your department to the CEO, these are definitely areas you should focus on and report on to the board on an ongoing basis.

In this way, the business owner should no longer have any doubts about the importance of marketing for the success of the organization, and his expectations towards marketing will be met.