The fact that they are increasingly

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less likely to see it in brand messages may be the result of negative experiences with brands that failed to deliver on their promise in the past, or simply the fact that as humans we are generally more inclined to trust other people than impersonal brands.

This is something that we as an individual brand have no control over – brand content is perceived as less authentic than user-generated content, and there is nothing we can do to change that.

The most effective way out of this situation is to constantly encourage your audience to create their own content that will effectively increase the perceived authenticity of your brand.

Such encouragement may concern, for example, writing opinions, lebanon telegram data which are also a form of UGC. Especially since, according to a report by Tint (specializing in supporting brands in generating UGC), 72% of consumers believe that user opinions are more credible than content generated by a brand.

customer reviews are more credible – User Generated Content

Source: Nosto, 2022

The bottom line is that if you’re thinking about building an authentic, trustworthy brand – encouraging your audience to create their own content about it will be one of the most effective ways to achieve that goal.