Regularly tap into the conversation

[shaownhasan]

Here are a few easy ways you can bring customer marketing into your daily social media strategy and presence.

Part of connecting with your customers is by being social and joining the conversation. And this means finding and responding to conversations you’re mentioned in—even when you’re not tagged.

Brooklinen does a stellar job of this. teacher data They uncover customers discussing them, their products or simply related topics, even when their brand isn’t directly tagged. This empowers them to engage and connect with existing customers who advocate for the brand…

A post on X where someone says that Brooklinen cotton sheets are the best sheets. Brooklinen is mentioned but not tagged. Brooklinen has responded to the thread saying, "We're so happy to hear our cotton collection has been keeping you cool this summer! Thanks for sharing the love, Natascha. Heart emoji."

…to encourage and upsell fans who have yet to purchase…

A post on X from someone who writes, "Highkey want new sheets from Brooklinen. Heard too many great things." Brooklinen is not tagged, but they found the post and responded with, "cozy nights await. Cloud emoji. Zzzs emoji."

A post on X where someone writes, "wish we had a Brooklinen in atl. Sad emoji. I'd like to see and feel before I purchase." Brooklinen is not tagged but they found the post and responded, "it's definitely on our list. Fingers crossed emoji. In the meantime, we do have a 365-day return policy if our Sheets don't fit perfectly in your home! Feel free to DM us with any questions, we're always here to help. Smiling emoji."

…or just to join the conversation and give their audience a laugh.