Content marketing is usually cheaper in the long run

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In our experience, content marketing is the most cost-effective way to acquire targeted traffic compared to other traffic acquisition methods. For example, our blog ranks for more than 193,000 keywords in Google and generates an estimated 451,000 search visits per month.

3 ahrefs organic traffic

If we were to use Google Ads to get the same amount of traffic, it would cost us $795,000 per month (or $9.5 million per year).

Considering that we spend nowhere near that much on producing and optimizing content, it’s fair to say that content marketing is cheaper than paid advertising in the long run.

Two cases prove the value of content marketing
Let’s look at how different businesses are achieving success with content marketing.

1. Luxy Hair
Luxy Hair is an online store that sells hair extensions and hair-related accessories. With 3.17 million followers, they are doing really well on YouTube.

4 luxy hair subscribers

Their videos get thousands (sometimes hundreds of thousands) of views:

Luxy Hair YouTube

They also rank highly for related keywords on YouTube. Here are some of the top keywords and their corresponding monthly search volume:

5 hair keywords

These are topics that customers are looking for and where they can naturally showcase their products:

6 youtube search results

This allows them to build brand awareness and showcase their products in the process. And, when a customer is interested, the product is just a click away from the video description:

7 luxy hair youtube description

2. Lodge Cast Iron
A myth I often hear is that content marketing only works in “interesting” industries like travel, food, and lifestyle.

But businesses like Lodge Cast Iron are proving that’s not the case.

Lodge is a manufacturer and retailer of cast iron skillets denmark telegram data . On the surface, it sounds pretty boring. However, Lodge has managed to create useful content and generate a ton of traffic.

For example, their guide to “seasoning cast iron” generates 22,800 visits per month from Google alone:

8 lodge seasoning guide organic traffic

Here is a partial summary of the Lodge's cast iron seasoning guide:

Cast Iron Seasoning How to Season Cast Iron Lodge Cast Iron

You can see that their content is actually helpful and does more than just push a product. It explains how to solve the problem using things the user already has at home, while also recommending the corresponding flavored spray product.

Further reading
7 Content Marketing Examples Worth Imitating (and How to Copy Them)
What is B2B content marketing? 7 successful cases