For example, the term "how to cook hairy crabs" has an index, but it is not so relevant to our selling of hairy crabs, so we will not keep it. Why? Because most people will only ask how to cook hairy crabs after they have already had them. The term "how to choose hairy crabs" is pre-sales , while "how to cook hairy crabs" and "how to cook hairy crabs" are post-sales terms, unless you are building a hairy crab platform.
Whether we find the short word manually or using a third-party tool, in order to verify whether this word has traffic on Douyin and how much traffic it has, we need to use Douyin's official free index tool - the Juliang Arithmetic Tool. Of course, if you have invested a lot of advertising, you can go to Qianchuan's backend to see the monthly search volume
How to use this tool?
For example, after we find keywords such as hairy crab gift certificates, hairy crab gift boxes, warehouse shelf factories, warehouse shelf customization, and warehouse shelf customization, we can put them in directly, as shown in the figure:
We can choose whether your business area is national or hong kong mobile database provincial traffic, and we can also choose to view the traffic trend in the past six months. By the way, you must choose Douyin.
Then we look at their traffic data, as shown in the figure:
3. How to choose the main keywords with traffic?
In the example above, I selected two products, but usually we compare the same ones.
To choose, you can look at their search index size, the larger the index, the more people search for it. If you want to report to someone, this data can also be downloaded.