Google's new SEO update is related to Product Review Rules (PRU) and has had drastic impacts.
There's nothing like starting the year with a new Google update that directly impacts our SEO strategies . The update was announced by the search giant at the beginning of 2021. However, it was only at the end of the year that it started to impact organic results.
Now, the so-called “ product evaluation ” has a greater impact on ranking. And, if you sell products online or in physical stores, it is important to stay up to date with the latest news!
What is the Product Review Update?
According to Google itself, this update aims to offer canada phone number list more detailed content to users who are searching for products . The idea is to present more in-depth details about the items, so that users can research and make a purchase decision.
The big “trick” is that Google searches for content by people who know the subject well. In addition to careful and original reviews.
In other words, the “product evaluation” should be carried out by your customers. Therefore, it is high time for your company to lose its fear and open this type of resource to users.
How to get good product reviews
To make our lives a little easier, Google has listed some information that it looks for in this new update. Among them are:
Do the reviews provide expert knowledge about the product?
Is there a quantitative metric to evaluate product performance?
Do the criteria show what differentiates the product from competitors?
Do the reviews show how the product can be used?
How to apply Google's update to your website's SEO.
With “product evaluation” gaining more prominence, a set of actions will be necessary for you to make the most of this new feature.
The first (and simplest) step is to enable product reviews on your website or e-commerce site . Allow your customers to rate items with stars and comments and make this information visible on each item's page.