B2B Digital Marketing Strategies That Work Best

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98% of companies look for their suppliers online, however, only 58% of Spanish B2B companies have a website and of those only 20% use them as a means of promoting their products or services.

Do you also see this as a great opportunity to differentiate yourself from the competition, attract more customers and sell more?





THE B2B PURCHASE PROCESS IS BECOMING MORE AND MORE ONLINE
Recently, Maite Gómez Fraile Industry Head at Google showed us this slide



That is, by the time the customer picks up the phone to request a quote, he has already been informed of:

What problem does your company have?
What is the best way to solve it.
Which suppliers offer this product or service?
And which 3-4 suppliers are you going to ask for a quote from?
And what happens if you don't have a website or it can't be found when it's in the information phase?

Well, you just lost a customer.

For all these reasons, it is now vital for any B2B company to chile phone number develop a digital marketing strategy specific to B2B companies.

Because, here comes the other big problem, although 40% of companies are B2B, 97% of books, training, online marketing agencies are B2C.

And in general, a strategy that has worked successfully in a B2C market rarely works in a B2B market.

So, let's talk about B2B digital marketing.



WHAT IS B2B DIGITAL MARKETING AND WHY DO YOU NEED IT?
Digital marketing is the application of new technologies and devices to attract business clients, convince them that you are the best option, get them to ask for a quote and finally, sell to them.

Digital Marketing encompasses all of these strategies:

SEO: search engine positioning so that your clients find you when they search for the products or services you offer.
SEM: search engine advertising so that your ad appears when the customer searches for certain keywords or on websites that deal with topics of interest to you.
Content marketing: Creating valuable online content for your customers.
Social media: Strategies for disseminating valuable content on social networks.
User Experience: Design of a website aimed at converting visitors into customers.
Email marketing: Strategy for sending emails to potential clients to achieve sales.
Mobile marketing: Using mobile technology to geolocate your customers and offer them promotions or products and services tailored to them.
Web analytics: studying the data from our website to optimize our digital marketing strategies and find out what has worked and what hasn't.
Automation: process by which we automate the acquisition and cultivation of our clients using existing marketing automation technology.
Now, do you have to use all of them in your business? Do all of these B2B online marketing strategies work equally well?

Let's see which ones work best overall.



THE BEST B2B DIGITAL MARKETING STRATEGIES
According to the latest Adigital survey on digital strategy in B2B environments in Spain , we can draw the following conclusions: