It is well known that emotional argumentation is superior to factual argumentation. Feelings and emotions are important allies of manipulators.
Anyone who knows how to use emotions to assert their position can quickly defeat others. In the aftermath of the great success of the No committees on the enforcement initiative, many people have said that the SVP has so far been in the lead when it comes to conducting emotional influence campaigns.
Now the SVP opponents have finally mexico rcs data realized that appealing to emotions can be decisive in voting.
The SVP was thus defeated with its own weapons, so to speak.
The importance of emotions is nothing new to anyone who deals with influence tactics. After the emotionally-driven referendum campaign, it can be expected that the SVP's opponents will increasingly use the power of emotions in the future.
Anyone who skims through the advertising pages every day will quickly realise that successful campaigns are always emotionally charged. SVP strategists must therefore expect that they will no longer dominate in terms of emotional argumentation in the future.
If both actors have equal opportunities when it comes to emotional arguments, the credibility of the ambassadors will be given greater weight. Of course, we cannot completely ignore aspects such as media presence and advertising budgets in political debates.