The term campaigning comes from the English-speaking world and goes back to the Latin campus, the field. NGOs like Greenpeace have been using it for decades to describe their work, including india rcs data in Switzerland. It is usually about getting people to change their behavior, their thinking or their attitudes in order to achieve a goal.
Possible goals are: decisions, opinions about products, companies or associations, prevention, purchasing of products, awareness of products or services, behavior within an organization, voting or voting behavior, cultural change within an organization, acceptance of changes in processes within an organization, etc.
One of the characteristics that sets campaigning apart from other disciplines is its genuine focus on the target group. If you want to manage your budget carefully, you cannot afford to communicate without the target group. My agency, Business Campaigning, lets the target group develop the campaign concept for themselves in so-called Target Community Labs to ensure that the campaign is well received, for example for the film "My Name is Eugen". It is this characteristic that has led certain agencies to obtain data on target groups in an dishonest manner and triggered the current scandal.