Years ago, the RFZ cooperative (today the SRG Zurich/Schaffhausen sponsorship body) decided to involve the radio and television audience more. As a board member of the RFZ, however, I realized at the time that the cooperative was more of an alibi and that the audience's say was rather undesirable. There was no concept for how to build a credible bridge between the RFZ and the audience. Over the last few years, there has been a change in terms of audience contact. The audience is taken more seriously and SRF is systematically looking for a credible connection to the audience.
A communication concept has only one goal. This australia rcs data core message must be the focus and the actions must be subordinate to this goal. The new communication strategy made it clear that the SRF concept was committed to making an effort to better involve the audience. A wide range of actions were used to work towards this core goal. The common thread was becoming increasingly clear.
From October 9 to 13, around 50 audience contributors actively contributed to SRF’s radio and television programs as well as its online offering.