What are the Different Types of AI?

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There is a wide range of tools, techniques, and methods in AI that enable machines to perform tasks that traditionally require human intelligence. Here are some of the most commonly-used AI technology types and some great examples of AI in marketing.

1) Machine Learning
Machine learning (ML) is a process where machines ca cellphone number in philippines n figure out how to problem-solve on their own by drawing on previous data sets and making predictions on decisions based on data. This means they “learn” on their own.

For marketers, machine learning can be applied to a number of applications such as ad targeting, lead generation, and search engine optimization.

Platforms such as Facebook, X, and Instagram use ML in their social media algorithms to provide a better user experience and make it easier to use.

For example, ML can analyze large sets of customer data to identify patterns and categorize customers based on behavior, preferences, demographics, location and purchasing history. This can help you craft tailored content for each customer segment for emails, landing pages or social media posts.