When was Nike established?

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Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It officially became Nike, Inc. in 1971.

Blue Ribbon Sports logo (prior name of Nike)

The brand’s name, inspired by Nike, the Greek goddess of victory, echoes its aim to associate its products with winning in sports.

How did Nike get its name?
When looking into the origins of Nike’s name, it’s essential to distinguish between the israel rcs data well-documented facts and the more speculative theories. We explore both.

The known facts:
Greek mythology influence. Nike, in Greek mythology, is the goddess of victory. This intentional association aligns with the company’s focus on athletic excellence and triumph. Bill Bowerman and Phil Knight, the founders, chose this name to embody the spirit of winning inherent in sports.
The name changed in 1971. Originally founded as Blue Ribbon Sports in 1964, the company rebranded in 1971. The decision to change the name coincided with the introduction of their own footwear line, marking a significant shift from being a distributor for Japanese shoemaker Onitsuka Tiger to an independent brand.
Phil Knight’s influence. Phil Knight suggested the name ‘Nike’ after several other options were considered and rejected. The need for a quick decision was pressing, as the first line of Nike shoes was ready to be produced, and a brand name was urgently needed.