Both unstructured and gated content have their place in a marketing strategy, but it's something to consider whenever you launch a new piece of long-form content.
The PPC (pay per click) marketing model involves advertisers paying for every click their ads receive and is commonly used on platforms such as Google Ads, VK, Tenchat, LinkedIn and other social media. It increases the visibility of your chosen keywords and audience, driving traffic to the web pages of your choice.
There are key differences between social media PPC and Google Ads, both of which have their own advantages and disadvantages.
Google Ads is a platform that allows individuals to bid on keywords related to their business, products, or services. Once a bid is placed, you can create text, display, and video ads that will appear on Google's search engine results pages (SERPs) for those keywords. Advertisers only pay when a user clicks on their ad, hence the term "pay per click."
Paid social media, on the other hand, refers to portugal mobile database advertising on platforms like VK and LinkedIn. This allows for more precise targeting rather than just using keywords, as the advertiser can choose the demographics and behaviors they would like to appear in front of. Like Google Ads, you can create graphical and text visuals that will be accessible to the selected target audience.