Customers and partners celebrate high above the rooftops of Munich
15 years of AGNITAS AG - the pioneer of German email marketing celebrates its anniversary
We celebrate our anniversary - 15 years of AGNITASMunich, July 22, 2014. AGNITAS AG, one of the leading providers of professional email marketing, celebrated its fifteenth anniversary on July 17 with partners, customers, employees and companions.The guests heard specialist presentations about trends such as agile email marketing. The subsequent panel discussion between iBusiness publisher Joachim Graf and AGNITAS board member Martin Aschoff explained how email marketing will develop in the future. Afterwards, the approximately 80 guests enjoyed music and good food while taking in the wonderful view of the state capital from the Skylounge.
In 1999, AGNITAS was the first provider of professional email marketing on the German market. Within three years, company founder Martin Aschoff was able to expand his EMM software into what was then the only German high-end email marketing system. At that time, the company sent hundreds of thousands of mailings a year on behalf of its customers. Today, the number is several billion a year - personalized and individualized based on database profiles.
The email marketing experts celebrated this success with around 80 guests in the Skylounge high above the rooftops of Munich.
The most important online marketing tool remains the customer newsletter
Joachim Graf and Martin Aschoff discussed the future of email marketing in the evening. Aschoff and Graf agree: "Even thirty years after the first email was received in this country, it still plays a central role in the modern online marketing mix. After all, email is extremely popular as a medium. Both among senders and recipients." Email is extremely flexible and adapts to current developments.
Agile email marketing is one of the trends, as guest speaker Matthias Niedermeier illustrated using numerous use cases. In his presentation, guests learned how to use live content to tailor their messages to readers even more individually and thus create more relevance.
Always up-to-date with innovations
“The fact that we are always at the forefront of technology is of course thanks to our employees, partners and customers, whom I would like to take this opportunity to thank for their trust and commitment to AGNITAS,” said Aschoff in his welcoming speech.
AGNITAS is looking to the future with great enthusiasm and is portugal phone number data already looking forward to celebrating the next anniversary together with loyal companions.
About AGNITAS AG
AGNITAS is a technical service provider and software developer for email marketing and marketing automation. AGNITAS impresses with powerful software and the ability to create customized solutions. With AGNITAS' email marketing platform, the E-Marketing Manager, successful email marketing campaigns can be designed, implemented and evaluated. The services of the E-Marketing Manager (EMM) can be used as a software as a service (SaaS), full-service or license solution.
Since 2006, AGNITAS AG's product portfolio has been supplemented by the free email marketing software OpenEMM, which is derived from the E-Marketing Manager and is being further developed together with the open source community worldwide.
AGNITAS was founded in 1999 and counts renowned companies such as Baur Versand, C&A Online, Conrad Electronic, IBM and Tomorrow Focus among its customers.