Email Marketing Example: Adidas

[robiulhasan]

A total of 95 influencers created 612 total posts and the campaign generated over 68 million potential impressions, 7.7 million views and 739.4k active engagements according to Hello Partner.

The iconic athletic apparel and footwear brand Adidas is no stranger to using clever marketing tactics to attract, engage, and influence customers. The secret to its email marketing strategy is that it uses personalization so effectively.

Using dynamic content driven by AI technology in its emails Adidas matches its subscribers with the most relevant content. It uses data points like language, location, product interest, and purchase history cell phone numbers list along with leveraging content to encourage people to discover new products or sports.

In this example, the focus is an update on a product a customer has been looking for. The email not only keeps the receiver up to date with the availability but makes other tailored product suggestions to drive engagement and click-through.

What Are the Most Effective Digital Marketing Strategies?
“We’ve seen good engagement and open rates and much greater operational scalability,” said adidas Vice President of Digital Products, Robert Lochrie. “We’ve been able to expand our personalization in other emails with minimal effort, bring relevant stories to our subscribers, and configure content at the market level.”

Understanding Your Digital Marketing Strategy