Use your workflows in a variety of ways

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There are two ways to trigger the workflows:

On the one hand, leads can be added manually to smart lists. This creates a so-called digital profile of the lead - what makes them special, what has already interested them and what might interest them in the future? With the answers to these questions, you can then tailor the content of your workflow perfectly to your target group.

On the other hand, filling out a form can start a gambling data iran workflow. Every lead that takes advantage of a specific offer is added to a corresponding workflow.

Set goals
Goal setting is the starting point of every project. We are sure that your marketing strategy has some long-term goals, so why not the campaigns you launch using workflows? Only when you know what you want to achieve can you work towards it.

In addition, every workflow requires a set end point. As soon as the set goal is reached, the campaign for the lead in question is stopped. After all, you don't want to provide your lead with irrelevant content or content that they have already responded to, for example by downloading something. Targeted workflows guide your lead through the individual process stages and stop them as soon as the defined goal is reached.


Optimize your workflows
The first question that arises with every workflow is whether it makes sense. First, count the active contacts in your workflow - if there are only a few contacts that you supply in your workflow, it may not be worth the effort. You should either delete the workflow completely or work on filling it with leads - for example by creating additional helpful content.