Look alike / similar audiences

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Google's similar audiences give you a way to connect with users who are similar to your most high-value customers. You can create these audiences to resemble your first-party custom audience lists, giving you the option to target similar users with the benefit of enormous reach.

Since these new customers may be unlikely to have a relationship with you, this is an excellent tactic to reach cold audience members that would have a stronger chance of being interested in what your business has to offer.

Note that these similar audiences won't automatically yield the same results as a remarketing campaign, where the users are already “warm” or “hot” and have some sort of relationship with you. This isn't action-based targeting, after all, and sometimes the results can be a little unpredictable. Keep a close eye on these campaigns, and set bid limits if you feel more comfortable doing so.

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Targeted placements
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This is a very granular tactic allowing to target the audience of a specific website, app category, or YouTube channel. You can choose to target the root domain or channel, but it can be even narrowed down to specific URLs, apps and videos.

If you decide to take on managed placements, you should remember that adding just a couple of websites to the list won't help. Use multiple sources to get a robust list of placements to target:
- Referrals - the websites that are already linking to you can be hidden gems in terms of audience. Just make sure they are part of the Google Display Network.
- Competitor research is vital if you want to find the websites your rivals are targeting. With SEMrush, you can reverse engineer your competitors' GDN strategies.

targeted-placements
The 'Publishers' report will show all the websites the competitor's ads were spotted on. You are also able to sort these websites by the number of ads from the analyzed advertiser and the time an ad was seen. It's also vital to check the traffic volume of the publishers you'd like to add as managed placements. SEMrush Traffic Analytics will help you do that.

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Site visits (for small audience)
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This is the most basic remarketing technique. If you have just several hundred visits to your entire site per month, breaking them down into groups won't make sense, as the audiences would be really small. Google requires your website to have at least 100 visits during the last 30 days to set up a remarketing campaign - this is something you can start with.

You can create remarketing audiences right in Google Ads. In your Ads account, you need to go to Shared Library -> Audience Manager and can choose from the automatically created audiences or create your own.

site-visits

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Actions on site
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Remarketing is a valuable tool that allows you to show highly relevant ads to users who have taken specific actions on your site. If someone has visited your landing page but didn't convert, for example, you could show them a display ad with new offers, encouraging them to come back and purchase.

actions-on-site
Your best bet here is to create specific campaigns targeting individual sites visited, as this will help you create ad copy that your audience is responsive to. The pages your audience visits or actions they take can also indicate where they are in the funnel, which will also be useful in developing the right ads.

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Customer lists
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In addition to target customers who have interacted with you recently online or through som email database india e of your marketing channels, you can also create audiences from lists in your CRM system.

This is excellent option, because you'll have created the lists yourself. You know exactly which users are on it and what their relationship with your business currently is. This could include, for example: Leads that haven't yet converted Customers who have purchased specific types of products Long-time customers who need to be alerted to new products or re-engaged.

The amount of information you have with customer lists is exceptional, and it gives you a chance to create strong campaigns that will appeal specifically to the exact users on your list.

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